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MarketingJob Title:
Senior Social Media Specialist - APAC SouthRequisition ID:
R025736Job Description:
Your Mission
As Social Media Specialist, you’ll be the primary owner of Blizzard’s social channels across Australia, New Zealand (ANZ) and Southeast Asia (SEA) — leading content planning, localisation, publishing, player engagement, and campaign execution. You’ll bring deep familiarity with social platforms, creative instincts, and a collaborative mindset to execute world-class content and ensure Blizzard’s social presence is culturally relevant and locally resonant.
You will partner closely with global and regional stakeholders across Marketing, PR, Influencer, and Content, as well as our external agencies, to develop social plans that amplify franchise beats, support commercial priorities, and celebrate player passion.
Responsibilities
Own and lead Blizzard’s local social media strategy and content calendar for ANZ & SEA.
Localise and originate content across platforms (Meta, X, TikTok, YouTube) that resonates with players and supports campaign objectives.
Manage the day-to-day publishing of content, community interactions, and player engagement across Blizzard’s social channels.
Act as project lead on regional activations in collaboration with cross-functional partners (Marketing, PR, Influencer etc).
Brief and manage social agencies to support campaign execution and evergreen content.
Track, report, and analyse key social KPIs (reach, engagement, sentiment) and provide insights to optimise strategy.
Stay ahead of platform trends, local cultural moments, and competitive landscape to inform content direction.
Act as an ambassador of Blizzard’s games and values — online and, when needed, at local community or promotional events.
Player Profile
6+ years of experience managing social media channels in a fast-paced marketing or community role.
Proven experience managing content and engagement across all major social platforms — including Meta, X (Twitter), TikTok, and YouTube.
Strong editorial and copywriting skills, with proven ability to write in-brand and in-tone.
Familiarity with social and content tools (e.g. Sprinklr).
Comfortable working across time zones and with global counterparts; able to operate with autonomy and initiative.
A collaborative team player who thrives in cross-functional environments.
Interest in gaming and digital entertainment is beneficial but not required — we welcome candidates from all industries who bring strong social media expertise and cultural fluency.
Bonus: Experience with paid social campaigns, community management, or influencer activation.
Success in Year 1
Strong growth in regional social KPIs (reach, engagement, sentiment).
Delivery of locally relevant content and activations that connect Blizzard with regional player communities.
Establishment of a clear, consistent voice for Blizzard’s franchises across ANZ & SEA.
Trusted partner across APAC and Global teams, with strong cross-functional relationships and collaborative impact.
Our World
Activision Blizzard, Inc. is the world’s largest interactive entertainment company, with operations across North America, Europe, and Asia. We are home to some of the most beloved entertainment franchises including Call of Duty®, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users across the globe, making us the largest gaming network on the planet!
We’re proud to be included as one of FORTUNE’s "100 Best Companies To Work For®” for five consecutive years and for having received a perfect score on the 2019 Corporate Equality Index released by the Human Rights Campaign Foundation, the educational arm of the nation’s largest LGBTQ civil rights organization. We've earned a spot on FORTUNE’s "World’s Best Employers," “Most Admired Companies,” and “Future 50” lists, in addition to, being ranked one of Fast Company's World’s Most Innovative Companies in Gaming for three years in a row. Our global employees are some of the best and brightest talents across engineering, entertainment, media, and technology.
The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
Activision Blizzard is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
